Act I, Episode 5. We cover the foundations of SEO done with an AI assistant, then take a first look at how AI search is changing the goal from ranking a link to getting cited inside the answer. **News rundown (June 5 to 12, 2026)** - Anthropic shipped [Claude Fable 5](https://www.anthropic.com/news) on June 9, its strongest public model, at $10 per million input tokens and $50 per million output tokens. Free on Pro, Max, Team, and Enterprise plans through June 22; credit billing starts June 23. Coverage via [TechCrunch](https://techcrunch.com) and [gHacks](https://www.ghacks.net). - Google added a [Search Console opt-out toggle](https://9to5google.com) for AI Overviews and AI Mode, plus a new Generative AI performance report showing AI-answer impressions. Toggle activates June 17; UK-first under a [CMA order](https://techcrunch.com) dated June 3. Context: [Pew](https://www.pewresearch.org) found only 8% click links when an AI Overview is present. - [Similarweb data](https://ppc.land) (May 2026): ChatGPT 52.7%, Gemini 27.3%, Claude 8.9%, Perplexity 1.3% of generative-AI traffic. Track Gemini and Claude, not just ChatGPT. - AI-search snapshot: AI Overviews on roughly 25% of searches; zero-click around 43% with an Overview, 93% in AI Mode. Trackers include [Semrush AI Visibility](https://www.semrush.com), Evertune, and LLMrefs. **Tutorial: SEO with AI** - How search works: crawl, index, rank, with intent on top. Sources: [Neil Patel](https://neilpatel.com), [Yoast](https://yoast.com). - Four intent types mapped to TOFU/MOFU/BOFU. Source: [Semrush](https://www.semrush.com), [Terakeet](https://terakeet.com). - Keyword research with AI, and the hard limit: AI does not know real volume or difficulty. Validate in [Google Keyword Planner](https://ads.google.com), Semrush, or [Ahrefs](https://ahrefs.com). Source: [Nightwatch](https://nightwatch.io), [SEO.ai](https://seo.ai). - On-page limits, the content brief, and [E-E-A-T](https://developers.google.com/search/docs). Google's [March 2024 core update](https://developers.google.com) folded the helpful content system into ranking and added scaled-content-abuse policy. - First look at GEO and AEO. The one thing to do today: run your real customer queries through the assistants and log where your brand appears. Sources: [Search Engine Land](https://searchengineland.com), [Ahrefs](https://ahrefs.com).